Recent research by Sweden Data has revealed a close correlation between a country’s internet maturity and its actual per capita gross domestic product (GDP) growth. China, as the world’s largest internet market, will undoubtedly drive comprehensive improvements in people’s living standards…
Tang Cultural Media’s Cross-Channel Marketing: Integrating Strengths to Expand Brand Influence
In the digital age, consumer purchasing behaviors and information acquisition methods have become diverse. To maintain competitiveness in a fiercely competitive market, brands need to adopt a cross-channel marketing strategy. Cross-channel marketing involves the organic integration of different marketing channels to…